What Is Truth Is?
What Are Social Norms?
Social Norms are behaviors, thoughts, or feelings shared by most people in a given group (over 50%). The Truth Is measures social norms and misperceptions regarding alcohol use.
Why do Misperceptions Matter?
Misperceptions are the difference between what we THINK our friends do and what our friends REALLY do. Overestimating or underestimating what our peers do can have negative consequences. For instance, teens who believe that “everybody does it” or “most do it” may feel greater pressure to drink alcohol. Parents who believe “everybody does it but not my child” may be less likely to have crucial conversations with their kids about the dangers of alcohol.
What Is the Solution?
Hear the conversation (what teens and adults in the community say), and then steer the conversation to correct any misperceptions and promote the positive norms. In other words, find the untold goodness and continuously spread it through mass media marketing efforts, school-based activities, or even dinner table conversations. Thanks to The Truth Is, teens, parents, teachers, and other community members are empowered to talk the talk and walk the walk in an effort to reduce underage drinking. For tips on talking to your teens and more about our prevention efforts, go to www.youthfirstinc.org